It’s taken a while, but over the last year or more I’ve identified a trend. Am I alone or does it seem like broadcast advertising has lost its teeth?
The Gigi Effect?
On the surface, the answer may be simple—the Gigi Hadid and Tommy Hilfiger collaboration in 2016 was a huge success, but there’s something greater at play than just another celebrity-driven product line.
Tales from the French Quarter
Hello from New Orleans where I just sat in on an interesting session at &Then, the DMA annual conference. The panel, featuring five senior female executives, represented some heavy-hitter brands - AmEx, Microsoft, Comcast, Chase and Nutrisystem.
PII & Media Thoughtquake
We take a "human first" approach to people-based marketing, using data to gain a deeper understanding of people until it becomes personalized. This allows us deliver on the promise of highly relevant messages at meaningful moments to an individual.
Calm Design for Marketing
Grabbing attention with irrelevant ads only pushes consumers away and will eventually make your brand extinct. Calm design enables interaction with customers without interrupting their days.
Brand marketers must prepare to overcome a host of challenges they will soon face in a world dominated by the Internet of Things (IoT) where we are always connected via personal trackers, appliances, cars, and beyond.
Marketing’s New Frontier: Human Centricity
A holistic approach to marketing takes inspiration from humans, works within the knowledge that data and technology are enablers, and considers every single touch-point as an opportunity to surprise and delight and deliver to the real people.
Cannes Lions 2016: The Next Step in Data is ‘Beautiful Data’
In an exclusive interview with 12Ahead.com, Haydn Sweterlitsch, Global CCO, explains why big brands, creative agencies and clients need to be prepared for beautiful data and what it means
Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life
Adweek's interview with Haydn Sweterlitsch at the 2016 Cannes Lions International Festival of Creativity
Man vs. Machine: Cannes 2016
Having just returned from the Cannes Lions Festival, I can say the next few years of marketing will likely be a struggle for dominance between man and machine.
China GM Chairs Retail Summit
HackerAgency’s Cindy Huang, General Manager for China, will chair the first day of the upcoming Customer Loyalty in Retail Summit China, which will take place June 22-23.
HackerAgency Cannes Lions Innovation Session will Help Save the Internet of Things
Haydn Sweterlitsch, global chief creative officer at HackerAgency, an Interpublic Group global digital/CRM agency, will introduce a new strategy on the Discovery stage at the Cannes Lions International Festival of Creativity.
HackerAgency at Cannes Lions
As the IoT changes how people relate to technology, marketers need to change how they speak with customers.
Digital revolution in China
During Chinese New Year, people still give red envelopes, but now this old tradition is done via WeChat red packets instead of red paper envelopes. Much more is changing all the time. And there are many implications for marketers.
What happened to direct mail?
A funny thing happened to that dinosaur of the 20th century: Direct mail has re-emerged as a sophisticated marketing tool. In fact, many smart marketers never abandoned it.
Agency Announces New Talent
HackerAgency continues expanding its North American talent pool, announcing today that it has signed Kate Kemp as Group Creative Director and promoted Carrin Johnson to Vice President of Operations.
Insights for our big ideas
Strategic planning is the voice of the customer. And strategic planners help our team uncover insights about our target audience. Those insights are catalysts for our account and creative teams, powering their brilliant, original work.
Julie Rezek Joins HackerAgency as North American President
HackerAgency, an Interpublic Group global digital/direct marketing company, today announced that it has appointed Julie Rezek as North American president.
Don’t ignore this tech
What are you risking by ignoring facial recognition technology?
The perils of email reliance
Do you over-rely on email for your customer communication?
Intelligent Profile Power
It’s a great time to be a data scientist in the field of marketing.
Culturally relevant marketing
Has “Hispanic marketing” become irrelevant in our hyper-targeted, one-to-one world? Is ethnicity a valid differentiator anymore? With most U.S. Hispanics comfortably bi-lingual, what can we add to the mix as marketers?
Lessons Learned in China
Volkswagen’s experience in China is a real-time preview of the future of digital marketing for the rest of us.
Hiring a Data Scientist?
For your sleek new data scientist to succeed, you need a marketing lab.
The Future of Auto Tech
Marketing messages must be concerned with automotive technology’s quantum leaps forward, not just to explain the value to the consumer, but also to mete out the appropriate degree of assurance around the tech’s use.
Better cross-border search
Thinking of expanding globally? It’s smart to begin now. Here’s how.
Influencers and your brand
Influencer marketing creates a full-circle communication strategy within the social space that consumers live in every day.
Find your customers in previously unimagined ways
Will 2016 be the year when everything we’ve seen in sci-fi movies starts to become reality?
Who’s Your Frenemy Now?
6 steps to navigating a sea of vendors in 2016’s “coopetition” landscape
Fall in love with data all over again.
The explosion of new media shows no sign of slacking in 2016. But it’s not the media itself that’s significant.
We Mitigate Data Security Risks for Clients with ISO Certification
HackerAgency has achieved International Standards Organization (ISO) 27001:2013 certification for data security for the sixth year in a row.
How keeping data secure helps us go faster
We recently renewed our ISO 27001 certification--which is a tech-y way of saying your data is safe with us. We have a long history of respecting our clients' data.
Using list-driven digital to measure mobile media
List-driven digital allows us to measure mobile campaign results even when the response channel is offline. See how we do it in the final video of our mobile measurement series.
Competition makes us stronger, faster, better
Our new “normal” is to expect last-minute project requests flowing into the agency. We've implemented Operational Agility to address this.
Streaming Music: How U.S. Mobility Redefined the Music Business
Digital music platforms offer marketers unprecedented targeted access to the hearts and minds of music lovers on a platform they truly appreciate.
The art and science of customer persuasion
A reasoned argument can change minds. But emotion is what drives action.
HackerAgency to Co-Present with Bing Ads at DMA Conference in October
In this session, you’ll discover how context has enhanced content and how productization of marketing has refueled one of Microsoft’s biggest products.
Gender-based marketing: a thing of the past?
With the wealth of consumer data available today, it is archaic to rely on one-dimensional insights like demographics to inform your positioning.
Using Mobile Location Awareness to Measure Mobile Media
Location is key to mobile marketing. See how knowing location can help you measure the impact of your campaign in our fourth mobile measurement video.
HackerAgency Promotes Tom Reid to Lead New Stand-Alone Health Insurance Business Unit
Affinity Health Plan Signs on as Serum Client
A ride to an electrifying future
Are new energy vehicles (NEVs) the future of automotive industry transformation?
Digital agencies are failing their clients.
Many agencies don’t react fast enough to change and fail to move at the “pace of the social consumer.”